The D2C Playbook. Free.

What's inside

1. 1
   Your brand storyFind the one true moment that made you start, and tell it in 3 lines.
2. 2
   Colours and identityPick one main colour and one or two support colours that fit your product and stay readable on a phone.
3. 3
   How Indian buyers decideThe three questions every new buyer silently asks: is this real, is it for me, is it worth it.
4. 4
   Sales in the chatTurn "price?" into a real conversation, and handle "last price?" with a rule you wrote in advance.
5. 5
   Marketing A to ZWork out whether one ad-bought customer makes you money, with every piece of jargon explained.
6. 6
   Social media that sellsMake Reels people send to a friend, starting with a first second that stops the thumb.
7. 7
   Getting better every weekOne page of 10 numbers and a 30-minute weekly review that ends in one decision.
8. 8
   ScalingThree signs you are ready to grow, three that say not yet, and how to sell more to buyers you already have.

A look inside