Pehla sawaal: aap kya bech rahe ho aur kahan se traffic aata hai?
Yeh sabse important question hai, aur log iske answer se bachte hain. Aapka answer platform choose karta hai:
- Instagram / Reels / WhatsApp status pe brand build ki hai? Traffic already social hai. Buyer ko website pe le jaana matlab ek extra step. Behaf fit hai.
- Google search karke log aapko dhundhte hain? Website chahiye. Shopify ya Dukaan.
- Amazon / Flipkart pe already list ho, apni site chahiye branding ke liye? Shopify, Wix, ya Dukaan.
- Bulk orders / B2B? Custom setup. Kisi developer se baat karo.
Chaar options ka honest comparison
| Platform | Setup time | Monthly cost | Buyer kahan buy karega | Kis ke liye best |
|---|---|---|---|---|
| Behaf | Products upload + store verification | ₹0 (5% + ₹5 + GST per shipped order) | WhatsApp ke andar hi | Instagram-first D2C brands |
| Dukaan | Unki site dekho | Free plan ₹0 (4.99% service fee); ₹299 / ₹999 / ₹5,999 per month (3.99% / 1.99% / 0.99% service fee by plan, ₹200 per order tak capped) | Dukaan website + app | Brand jise apna website chahiye |
| Shopify | Unki site dekho | ₹1,994/month Basic (₹1,499/month yearly billing); third-party payment provider use karo toh Basic pe 2% fee | Custom website | Serious brand, marketing budget hai |
| WhatsApp Business app | App install + profile | Free | WhatsApp catalog | Shuruaat, jab orders kam hain |
Prices read from mydukaan.io/pricing and shopify.com/in/pricing on 25 Oct 2026, India view, before GST.
Option 1: Behaf pe WhatsApp storefront (no website needed, Instagram-first brands ke liye)
Behaf ek WhatsApp storefront hai, AI sales agent ke saath. Aapko ek WhatsApp link milta hai. Woh Instagram bio mein daal do. Click karte hi buyer ke WhatsApp mein aapka poora store khulta hai: product pages, photos, variants, cart, checkout.
- AI sales agent buyer se baat karta hai, size/fabric/delivery ke sawaal answer karta hai
- Chat mein payment (UPI aur cards, PayU ke through), ya COD jo dispatch se pehle buyer ke saath WhatsApp par confirm hota hai
- Payment aate hi Shiprocket pickup automatic book kar deta hai
- Aapko sirf notification aati hai. Aap box pack karo. Bas.
Setup steps:
- Register at behaf.co
- Documents bhejo: PAN, GST certificate (GST nahi hai? GST enrolment number lo aur apne state ke andar becho), bank account proof aur Aadhaar/ID
- Behaf aapka store verify karta hai
- Products upload karo: photo, price, size, stock. Shopify ya CSV file se import bhi kar sakte ho.
- Link copy karo. Instagram bio mein daal do.
- Buyers link kholke WhatsApp mein hi order kar sakte hain.
Option 2: Dukaan (website + app based)
Dukaan ek Indian ecommerce platform hai. Aapko Dukaan pe online store milta hai, aur paid plans pe custom domain bhi use kar sakte ho (mydukaan.io/pricing, read 25 Oct 2026).
- Free plan ₹0 (4.99% service fee). Paid plans ₹299, ₹999 aur ₹5,999 per month (yearly ₹2,500, ₹8,000, ₹50,000), plus 3.99%, 1.99% ya 0.99% service fee plan ke hisaab se, ₹200 per order tak capped (mydukaan.io/pricing, read 25 Oct 2026, GST se pehle)
- Themes hain, customization hai
- Payments: payment gateway, COD aur manual payments (mydukaan.io/pricing, read 25 Oct 2026)
- Shipping: Dukaan Delivery, ya Shiprocket jaise shipping aggregators (mydukaan.io/pricing, read 25 Oct 2026)
Setup steps:
- Dukaan account banao
- Store name aur URL choose karo
- Theme select karo, customize karo (colors, logo, banner)
- Products add karo
- Payment gateway connect karo (KYC lagta hai)
- Shipping partner connect karo
- Domain buy karo agar custom URL chahiye
- Marketing set up karo
Cost: free plan ₹0 ya ₹299/month se, plus service fee (upar dekho).
Option 3: Shopify (mature brand ke liye)
Shopify global platform hai. Serious brand, marketing team, budget available? Tab consider karo.
- Monthly ₹1,994 se start (Basic plan, monthly billing; yearly billing pe ₹1,499/month; shopify.com/in/pricing, read 25 Oct 2026, GST se pehle)
- Third-party payment provider use karo toh Basic plan pe 2% fee (shopify.com/in/pricing)
- Themes, apps aur integrations milte hain
Option 4: WhatsApp Business app (5-15 orders/month)
Detail mein padhna hai toh WhatsApp Business kaise banaye guide dekho.
- Free app
- Catalog aur cart: payment aur shipping aap khud sambhaloge
- Har order aap manually process karoge
- Payment link aap khud bhejoge (PayU ya UPI QR)
- Shiprocket manually book karoge
Common mistakes (pehle sabhi karte hain)
- Shopify start mein le liya. ₹1,994/month ka plan, upar se apps, domain aur kabhi developer ka kharcha, jab orders abhi kam hain. Pehle orders steady hone do.
- Website banayi, par traffic Instagram se hai. Instagram click → website → product page → add to cart → checkout → payment. Har extra step pe kuch buyers chhod dete hain. WhatsApp direct sell karo.
- COD enable karna bhool gaye. India mein bahut saare buyers abhi bhi COD prefer karte hain (tier-2/3 cities mein aur bhi zyada). Bina COD woh buyers order kiye bina nikal jaate hain.
- GST invoicing manually kar rahe ho. Long-term mushkil hai. Platform choose karne se pehle uski site par check karo ki GST invoice kaise banta hai.
- Marketing budget nahi rakha. Store bana lena aur ad na chalana matlab website mein product padi rahegi. Meta ads ya Click-to-WhatsApp ads ke liye minimum ₹5,000/month reserve rakho.
Instagram-first brands ke liye: 10 minute mein apna WhatsApp store set up karo. Behaf pe register karo. Products upload karo. Instagram bio mein link daal do. Behaf kuch hafton mein brands ke liye khul raha hai, abhi Founding 100 mein jagah lo. Har shipped order pe sirf 5% + ₹5 + GST dena hai. Kuch nahi bika toh kuch nahi dena.
FAQ
Sabse sasta online store platform kaunsa hai India mein?Behaf ka setup aur monthly ₹0 hai. Sirf shipped order pe 5% + ₹5 + GST lagta hai. Dukaan ka free plan ₹0 hai (4.99% service fee), paid plans ₹299/month se (plus service fee), aur Shopify Basic ₹1,994/month se (mydukaan.io/pricing aur shopify.com/in/pricing, read 25 Oct 2026, GST se pehle).
Bina website ke online store chala sakte hain?Haan. WhatsApp storefronts jaise Behaf, ya WhatsApp Business ka in-built catalog. Behaf mein poora storefront + AI sales agent WhatsApp ke andar chalta hai.
Domain aur hosting ki zarurat hai?Nahi, agar WhatsApp storefront jaise Behaf use karte ho. Website chahiye toh Shopify ya Dukaan pe custom domain le sakte ho.
Shopify ya Dukaan mein se kaunsa better hai naye brand ke liye?Plan price mein Dukaan sasta hai (free plan ya ₹299/month se, Shopify Basic ₹1,994/month se). Dono website store dete hain. Agar funnel Instagram-to-WhatsApp hai, Behaf directly WhatsApp mein sell karta hai.
COD ka option milta hai?Haan. Behaf pe COD milta hai, aur har COD order dispatch se pehle buyer ke saath WhatsApp par confirm hota hai. UPI aur cards ka payment chat mein PayU ke through hota hai.
Apna WhatsApp storefront banao.
₹0 setup. ₹0 monthly. 5% + ₹5 + 18% GST sirf shipped order pe. Yeh Founding 100 rate hai, pehle 100 brands ke liye lifetime lock. Uske baad naye brands 10% + ₹5 + GST denge.
Create your store →