Stop letting manual replies bottleneck your growth
When you run ads, DMs flood in. Answering them manually is slow, expensive, and costs you sales. D2C sales automation changes that by turning conversations into instant revenue.
User asks "Price?" on Instagram. Agent replies 4 hours later. User asks about shipping time. Agent checks sheet, replies next day. User lost interest. Sale lost.
User clicks WhatsApp ad. AI replies with the catalog, answers size & shipping questions. User pays securely in chat. Shiprocket pickup booked automatically.
What is D2C Sales Automation?
The deployment of software to handle repetitive buyer interactions without a human agent hitting "reply".
1. Answers Day or Night
AI answers size questions, checks stock, and replies to "Where is my order?" inquiries day or night.
2. COD Confirmed
Every COD order is confirmed with the buyer on WhatsApp before dispatch. Unconfirmed COD auto-cancels before pickup.
3. In-Chat Payments
Buyers pay by UPI or card through PayU from a link in the chat, or choose COD.
The result: your team stops answering the same questions all day, buyers get answers day or night, and there is no monthly fee: just 5% + ₹5 + GST per shipped order.
The Behaf Approach: In 3 Steps
Nothing to Connect
Your store runs on Behaf's verified WhatsApp number, so there is nothing to link. No coding or developer work.
Automate Conversations
Aria answers size, stock, and shipping questions day or night, in English, Hindi, Hinglish, Tamil or other Indian languages.
Human Handoff
Aria hands the chat to your team when she isn't sure or the buyer wants a person. You see every chat and can step in any time.
How Behaf Compares
| Feature | Behaf AI Agents | Hiring Support Staff |
|---|---|---|
| Setup Time | Set up your store in 10 minutes | Hiring and training time |
| Cost | 5% + ₹5 + GST per shipped order (Founding 100 rate; 10% + ₹5 + GST after the first 100 brands) | A monthly salary per agent |
| Contextual AI | Yes (Native) | N/A |
D2C sales automation changes the math. You get an always-on sales engine that scales effortlessly.
Automation by Industry
Selling High-Ticket Pieces
High-ticket pieces need trust. Aria shares product photos, answers questions on material and finish, recommends the right size, and takes the payment in the chat. When a buyer wants a person, Aria hands the chat to your team.
Catching the Impulse Order
F&B runs on impulse. Aria takes the order while the craving is fresh, suggests what goes with it, and sends a payment link in the chat or confirms COD before dispatch.
The Right Size Before Dispatch
Returns hurt fashion margins. Aria asks about the buyer's usual size and fit, recommends the right size and colour before the order is placed, and keeps selling day or night through festive sales.
What Automates and What Doesn't
AI Handles
- "Do you have this size?"
- "What are your delivery times?"
- Catalog sharing & discovery
- Secure in-chat payments
- COD confirmation before dispatch
Your Team Handles
- Complex edge cases
- Detailed support tickets
- VIP customer requests
- Wholesale/B2B inquiries
Let AI handle the repetitive queries. Free up your team to build real customer relationships.
Frequently Asked Questions
How fast can I set up D2C sales automation?
With Behaf, you set up your store in 10 minutes, with no coding or developer work. Connect your catalog, and the AI is ready.
What is the ROI on sales automation for D2C brands?
The AI answers the repetitive questions (sizes, stock, delivery times, payment) so your team only steps in for the conversations that need a human. You pay 5% + ₹5 + GST per shipped order instead of a fixed monthly salary for a full-time hire.
Will my customers hate talking to an AI?
Aria answers size, stock and shipping questions day or night, and hands the chat to your team when she isn't sure or the buyer wants a person.
Ready to automate your sales?
Don't let manual DMs restrict your revenue. Founding 100: the first 100 brands to create their store keep 5% + ₹5 + GST per shipped order for life. After that, 10% + ₹5 + GST.