1. What is an AI sales agent?
An AI sales agent is software that sells to buyers in a chat like a trained store assistant. It answers product questions, recommends a size, shade or product, suggests add-ons, handles a price objection and takes the order. A WhatsApp AI sales agent does this inside WhatsApp, where Indian buyers already chat. Behaf's agent also takes UPI or card payment through PayU, confirms cash on delivery and books the Shiprocket pickup. Buyers who want a person can raise a request, and you connect with them on your own WhatsApp or by email.
2. How Behaf's AI sales agent sells
From the first question to the payout, the sale stays in one WhatsApp chat. Here is what Aria does in a Behaf WhatsApp store for D2C brands, step by step.
Recommends the right size, shade or product
The buyer asks in their own words. The agent answers from your catalogue and suggests the size, shade or product that fits what the buyer described.
Suggests the add-on
Once the buyer picks a product, the agent suggests a matching item from your store, so one product can become a fuller order.
Handles the price objection, on your terms
In Sales Assistant settings you decide whether the agent may offer a discount, and how much: anywhere from 0 to 50%. The agent offers it only after the buyer objects to the price, once per buyer, on orders above the minimum you set. You can add free delivery to the offer if you want. You can also run your own Coupons.
Takes payment by UPI or card
The buyer pays inside the chat flow through PayU, by UPI or card. See how payments and shipping run in the chat.
Confirms cash on delivery before dispatch
Every COD order is confirmed with the buyer on WhatsApp before it ships. If the buyer does not confirm, the order auto-cancels before pickup. Read how COD confirmation cuts RTO.
Books the Shiprocket pickup and sends tracking
The pickup is booked through Shiprocket automatically, and the buyer gets tracking in the same chat.
Buyers can ask for a person
A buyer who wants a person raises a request, and your team connects with them on your own WhatsApp or by email.
Pays you out 7 days after each prepaid order
Payouts reach you 7 days after each prepaid order.
3. Example chat in Hinglish
An illustrative chat with Thread & Loom, a fashion demo store. The product, the discount and the minimum order come from each brand's own catalogue and Sales Assistant settings.
Demo stores run in test mode, so nothing ships.
4. Behaf vs a chatbot builder vs Meta's agent
A chatbot builder gives you tools to design reply flows. Payments, COD confirmation, courier booking and payouts are separate pieces you connect and run yourself.
Meta's agent answers questions, recommends products from your catalogue and helps with sales and support chats (whatsappbusiness.com, read 25 Oct 2026). Full comparison: Meta Business Agent vs Behaf.
Behaf also confirms COD, books the Shiprocket pickup and pays you out 7 days after each prepaid order. It sells for you too: it recommends, suggests add-ons, handles a price objection with the discount you allow, and answers in English, Hindi, Hinglish, Tamil and other Indian languages. Your store runs on Behaf's verified number with no API application, ₹0 setup and no monthly fee.
Comparing tools before you choose? Start with alternatives to Gallabox. Already on DoubleTick? Read DoubleTick alternatives. Building a store instead? See Dukaan alternatives for Indian sellers.
| Behaf | Chatbot builder | Meta's agent | |
|---|---|---|---|
| Sells inside WhatsApp | Yes | You build the flows | Yes |
| UPI / card payment | Yes, PayU | You connect it | See Meta's site |
| COD confirmed before dispatch | Yes | You set it up | See Meta's site |
| Shiprocket pickup + tracking in chat | Yes | You connect it | See Meta's site |
| Payout 7 days after each prepaid order | Yes | No | See Meta's site |
5. Frequently asked questions
How much does Behaf's AI sales agent cost?
Setup is ₹0 and there is no monthly fee. You pay 5% + ₹5 + 18% GST per shipped order. That is the Founding 100 rate, locked for life for the first 100 brands. Brands that join after that pay 10% + ₹5 + GST per shipped order.
Which languages does the agent speak?
English, Hindi, Hinglish, Tamil and other Indian languages. It answers buyers day or night in the language they write in.
Do I need to apply for the WhatsApp Business API?
No. Your store runs on Behaf's verified number, so there is no WhatsApp Business API application and no developer work.
What does Behaf connect to?
Instagram, Shopify product import, bulk CSV import, PayU for UPI and card payments, and Shiprocket for pickup and tracking.
How does the agent handle cash on delivery?
It confirms every COD order with the buyer on WhatsApp before dispatch. If the buyer does not confirm, the order auto-cancels before pickup.
Can the agent give discounts, and when do I get paid?
Only if you allow it. In Sales Assistant settings you set a discount from 0 to 50%, which the agent offers only after a price objection, once per buyer, above your minimum order, with optional free delivery. Payouts reach you 7 days after each prepaid order.
Why not Meta's agent?
Meta Business Agent answers questions, recommends products from your catalogue and helps with sales and support chats (whatsappbusiness.com, read 25 Oct 2026). On the WhatsApp Business Platform, Meta Business Agent messages are always charged (Meta's WhatsApp pricing page, developers.facebook.com, read 25 Oct 2026).
Behaf also runs the rest of the sale. Your store runs on Behaf's verified number, with no API application. The agent answers in English, Hindi, Hinglish, Tamil and other Indian languages, takes payment through PayU, confirms COD on WhatsApp, books the Shiprocket pickup and pays you out 7 days after each prepaid order. Setup is ₹0, with no monthly fee.
Let Behaf sell for you inside WhatsApp
Your products, your discount rules, your buyers' language. Behaf sells inside WhatsApp and costs nothing until an order ships.
Or send BRAND on WhatsApp and we’ll set it up with you.
Explore Related WhatsApp Guides
- What is a WhatsApp Commerce Platform? Complete Architecture Guide
- WhatsApp Catalog vs WhatsApp Store: Key Differences for D2C Brands
- How to Sell on WhatsApp Without a Website
- Behaf vs Shopify: Cost, Conversion & ROI Comparison
- Sell on WhatsApp by category: fashion, jewellery, skincare and wellness, food and gifting