No signup fee. No monthly fee. 5% + ₹5 + 18% GST on each shipped order for the first 100 brands, locked for life. 10% + ₹5 + 18% GST after that.
That is the whole price. If no order ships in a month, you pay nothing. Your payout reaches your bank account after the order is delivered, minus the fee.
The two rates
| Rate | Who gets it | Fee per shipped order | Monthly fee |
|---|---|---|---|
| Founding 100 | The first 100 brands, locked for life | 5% of order value + ₹5, plus 18% GST on that fee | ₹0 |
| Standard | Brands that join after the first 100 | 10% of order value + ₹5, plus 18% GST on that fee | ₹0 |
As of 13 October 2026, 12 founding brands are onboarded. First sales are not live yet, so this page shows the maths, not results.
What the fee includes
One fee covers every job after marketing. Aap marketing karo. Hum sales karenge.
- A store inside WhatsApp on Behaf's verified number. No WhatsApp Business API application, no BSP, and no number of your own to set up. Upload your products and the store is live in about 10 minutes.
- An AI sales agent that answers buyers, recommends the right size and suggests add-ons.
- Payment: a PayU pay link in the chat for UPI and cards. Payment gateway charges are covered by the fee.
- COD confirmation: cash-on-delivery orders are confirmed with the buyer on WhatsApp before dispatch.
- Shipping booking: the Shiprocket pickup is booked for you.
- Abandoned carts: one follow-up message.
- Customer records: every buyer saved with what they asked and bought.
- WhatsApp (Meta) message charges: covered by the fee. There is no message wallet to top up.
What the fee does not include
- Shipping costs. Forward shipping and any return-to-origin (RTO) charges are billed by Shiprocket to your own Shiprocket wallet, at Shiprocket's rates.
- GST on your own sales. You are responsible for GST and any other tax on what you sell. The 18% GST on this page is GST on Behaf's fee only.
- Optional RTO protection. ₹999 a month + GST, free for the month after your first sale, and never charged in a month you ship fewer than 100 orders. You do not need it to sell. Details in the FAQ.
Worked examples
The fee is worked out per order: a percentage of the order value, plus ₹5, then 18% GST on that fee. "You keep" is the order value minus Behaf's fee and GST, before your own shipping costs.
Founding 100 rate: 5% + ₹5 + 18% GST
| Order value | 5% of order | + ₹5 = fee | GST 18% on fee | Total to Behaf | You keep |
|---|---|---|---|---|---|
| ₹500 | ₹25.00 | ₹30.00 | ₹5.40 | ₹35.40 | ₹464.60 |
| ₹1,000 | ₹50.00 | ₹55.00 | ₹9.90 | ₹64.90 | ₹935.10 |
| ₹2,500 | ₹125.00 | ₹130.00 | ₹23.40 | ₹153.40 | ₹2,346.60 |
Example in full, for a ₹1,000 order: 5% of ₹1,000 is ₹50. Add ₹5 and the fee is ₹55. GST at 18% of ₹55 is ₹9.90. Total ₹64.90. You keep ₹1,000 − ₹64.90 = ₹935.10.
Standard rate: 10% + ₹5 + 18% GST
| Order value | 10% of order | + ₹5 = fee | GST 18% on fee | Total to Behaf | You keep |
|---|---|---|---|---|---|
| ₹500 | ₹50.00 | ₹55.00 | ₹9.90 | ₹64.90 | ₹435.10 |
| ₹1,000 | ₹100.00 | ₹105.00 | ₹18.90 | ₹123.90 | ₹876.10 |
| ₹2,500 | ₹250.00 | ₹255.00 | ₹45.90 | ₹300.90 | ₹2,199.10 |
Example in full, for a ₹1,000 order: 10% of ₹1,000 is ₹100. Add ₹5 and the fee is ₹105. GST at 18% of ₹105 is ₹18.90. Total ₹123.90. You keep ₹1,000 − ₹123.90 = ₹876.10.
COD, returns and when the fee applies
- The fee applies once an order ships. Chats, browsing, carts that never convert and orders that never ship cost nothing.
- Returned or undelivered orders: the fee still applies, because the order shipped. This includes orders that are later returned or come back undelivered.
- COD: buyers can choose cash on delivery in the chat. Behaf confirms COD orders with the buyer on WhatsApp before they ship, so fewer come back. The cash is collected by the courier through Shiprocket, under your Shiprocket account.
- Refunds: you set your own return and refund policy. The AI sales agent logs return requests and passes them to you; it does not approve refunds for you.
- Payouts: buyer payments wait in a dedicated escrow account and are released to your bank account once the order is delivered, minus Behaf's fee.
The full wording is in our terms and FAQ.
Behaf vs monthly tools
Most WhatsApp and store tools in India charge a monthly or quarterly plan whether you sell or not. Here is what each one costs to start, read from each vendor's pricing page.
| Tool | Entry price | What else you pay for | Read on |
|---|---|---|---|
| Behaf | ₹0/month; 5% + ₹5 + 18% GST per shipped order (Founding 100) | Shipping via your Shiprocket wallet | 13 Oct 2026 |
| WATI | Growth ₹2,999/mo; Pro ₹6,499/mo; Business ₹18,499/mo | Message charges, website, payment gateway | wati.io, 6 Oct 2026 |
| Interakt | Starter with WhatsApp ₹3,499/quarter or ₹11,999/year; Growth ₹2,799/mo | Message charges, website, payment gateway | interakt.shop, 13 Oct 2026 |
| DoubleTick | Starter ₹3,000/mo; Pro + AI ₹7,700/mo, billed yearly | Message charges, website, payment gateway | doubletick.io, 13 Oct 2026 |
| Gallabox | Basic ₹2,999/mo billed quarterly (₹2,399/mo billed annually) | Message charges with markup, extra AI credits, website, payment gateway | gallabox.com, 13 Oct 2026 |
| Shopify | Basic ₹1,994/mo, billed monthly | A WhatsApp tool and any apps you add | shopify.com/in, 13 Oct 2026 |
| Dukaan | ₹299, ₹999 or ₹5,999 a month + 4.99%, 3.99% or 1.99% service fee | See mydukaan.io/pricing | mydukaan.io, 13 Oct 2026 |
Competitor prices are India view, before GST. They change often, so check each vendor's page before you decide.
A quick comparison. Say you ship 50 orders of ₹1,000 in a month on the Founding 100 rate. Behaf's fee is 50 × ₹64.90 = ₹3,245, GST included. A month with no shipped orders costs ₹0. WATI Growth is ₹2,999 every month before GST and before message charges, and you still need a store and checkout behind it.
Where a flat plan wins. Per-order pricing grows with your sales. At very high order volume a flat subscription can work out cheaper, so run your own numbers. Behaf is also a weaker fit for catalogues with 500+ variants, B2B wholesale, and brands whose own website already converts well.
Frequently asked questions
How much does Behaf cost?
No signup or monthly fee. The first 100 brands pay 5% + ₹5 + 18% GST per shipped order, locked for life. Brands that join after that pay 10% + ₹5 + 18% GST per shipped order.
Is there a monthly fee to sell on WhatsApp with Behaf?
No. You pay only when an order ships. If nothing ships in a month, you pay nothing.
What commission does Behaf take on a ₹1,000 order?
On the Founding 100 rate: 5% of ₹1,000 is ₹50, plus ₹5 makes ₹55, plus 18% GST of ₹9.90, so ₹64.90 in total and you keep ₹935.10. On the standard rate it is ₹123.90 and you keep ₹876.10.
Is the fee charged on returned or undelivered COD orders?
Yes, once an order ships. The fee applies to every shipped order, including ones that are later returned or come back undelivered. Behaf confirms COD orders with the buyer on WhatsApp before dispatch, so fewer come back.
Who pays for shipping?
You do, through your own Shiprocket account. Forward shipping and any return-to-origin charges come from your Shiprocket wallet at Shiprocket's rates. Behaf books the pickup.
When do I get paid?
After the order is delivered. Buyer payments wait in a dedicated escrow account and are released to your bank account, minus Behaf's fee. Payments are collected through PayU.
Start selling inside WhatsApp
Upload your products, and your store is live inside WhatsApp in about 10 minutes. No signup fee, no monthly fee, and the Founding 100 rate is locked for life.
Related: Why we charge per order, not per month · Gallabox alternatives · WATI alternatives · Behaf vs Shopify