A chat store for every
D2C brand in India.
Pet care. Beauty. Home décor. Handcrafts. Kids. Whatever you sell, if it\'s physical, Behaf is built for you.
4 Simple Steps
Start your WhatsApp store and start selling in minutes.
Sign up
Create your free account in less than a minute.
Upload
Add your products, images and prices.
Share
Share your store link on WhatsApp.
Sell
Orders, payments and shipping handled for you.
Only pay when you make a sale.
Simple, transparent pricing with zero monthly subscriptions.
Payments, shipping, and customer communication are managed by Behaf—so you can focus on growing your brand.
Pricing
Flat 5% + ₹5 + 18% GST commission when you make a sale.
- No setup fees.
- No monthly subscriptions.
We are hand-picking 100 Indian brands to open Behaf with us.
If you get in, you get things nobody else will ever get:
- • 5% commission for life. After the 100, it's 10%.
- • A physical enamel pin. Mailed to your door. Only 100 exist.
- • Direct WhatsApp access to Jerry and the founding team.
- • The Founders' Circle, a private group of the first 100 only.
- • Your brand featured on Behaf's launch story on Instagram.
Who Behaf is built for.
Not every D2C brand needs Behaf, and we would rather tell you here than on your second week. The fit is sharp — a one-to-three-person team, Instagram traffic, 20 to 2,000 orders a month, physical goods that ship.
Fashion, jewellery, home, wellness, food
Linen in Mumbai. Block-print in Jaipur. Chikankari in Lucknow. Spices in Kochi. Handloom in Kolkata. Resort wear in Kerala. If it ships in a box and the buyer asks a question before they buy, Behaf is built for it. See the fashion guide, jewellery guide, wellness guide, and food and lifestyle guide.
Instagram-first, Meta-ads-first brands
You run Reels. You run Click-to-WhatsApp ads. Your bio link does the heavy lifting. Behaf converts every click into a chat that can close the order. No landing page in a new tab, no address form the buyer abandons at step 3. One link, one conversation, one shipped order.
Workshops, home setups, small teams
A one-person workshop in Tiruppur. A kitchen in Munnar. A studio in Lower Parel. You already do the hard part: make the thing, pack the box. Behaf takes the rest off you — reply to the DM at 11pm, send the UPI link, book the Shiprocket pickup, answer the delivery estimate for a Srinagar PIN.
Who Behaf is not for.
- A brand already doing 5,000+ orders a month on a tuned Shopify stack with a team running it. That is a different problem and you have mostly solved it. Compare Behaf vs GoKwik for that scale.
- A business selling services, courses, or subscriptions rather than physical goods. Behaf is built for a box that ships.
- A brand that needs its own dedicated WhatsApp number with a Green Tick on day one. Behaf's shared number works first. The dedicated number connects seamlessly later, not from the first order.
- A seller who is not registered in India. Behaf is India-only — PayU, Shiprocket, GST, UPI, COD, the whole stack.
Questions D2C founders actually ask.
What exactly is in the 5% + ₹5?
Everything: Meta's WhatsApp conversation fee, the AI sales agent, the PayU payment gateway charge, and the storefront infrastructure. The seller pays for shipping separately at Shiprocket rates, and 18% GST on the ₹5 + 5% fee.
Do I need Meta Business verification?
No. Behaf is pre-connected to Meta on a shared number. The seller does not provision WABA, approve templates, or deal with Meta's Business Manager. See the WhatsApp Business API India guide for the full detail on why that matters.
Can I run Meta ads straight into Behaf?
Yes. Point your Click-to-WhatsApp ads at the Behaf link. Every click lands in a chat that the AI sales agent handles. Read the Instagram-to-WhatsApp funnel playbook.
Who owns my customer data?
You do. Contacts, order history, repeat patterns — all live in your Behaf dashboard, exportable on demand. Behaf does not market to your buyers and does not resell them to other brands on the platform.
What about COD?
Live from day one. UPI, COD, cards, netbanking, wallets — all handled through PayU inside the chat. COD is often 40–60% of orders for tier-2/3 pin codes; Behaf prices it in automatically.
How long until I am shipping orders?
About 48 hours. Registration takes two minutes, verification is 24–48 hours, product upload is roughly ten minutes, and the first click lands in a chat that can close.
Can I use my own dedicated WhatsApp number later?
Yes. Start on Behaf's shared number, no setup. When you want your own number with a Green Tick, connect it seamlessly — the same AI sales agent runs under it.
What support do I get while small?
Direct WhatsApp access to Jerish and the founding team. Not a ticket, not a chatbot about our chatbot. That will have to change as we grow, which is part of why the Founding 100 rate is worth being in.
Ready to stop losing orders in DMs?
Behaf handles the chats, the payments, and the shipping. You focus on the brand.