A chat store for every
D2C brand in India.
Pet care. Beauty. Home décor. Handcrafts. Kids. Whatever you sell, if it\'s physical, Behaf is built for you.
4 Simple Steps
Start your WhatsApp store and start selling in minutes.
Sign up
Create your free account in less than a minute.
Upload
Add your products, images and prices.
Share
Share your store link on WhatsApp.
Sell
Orders, payments and shipping handled for you.
Only pay when you make a sale.
Simple, transparent pricing with zero monthly subscriptions.
Payments, shipping, and customer communication are managed by Behaf—so you can focus on growing your brand.
Pricing
Flat 5% + ₹5 + 18% GST commission when you make a sale.
- No setup fees.
- No monthly subscriptions.
We are hand-picking 100 Indian brands to open Behaf with us.
If you get in, you get things nobody else will ever get:
- • 5% commission for life. After the 100, it's 10%.
- • A physical enamel pin. Mailed to your door. Only 100 exist.
- • Direct WhatsApp access to Jerry and the founding team.
- • The Founders' Circle, a private group of the first 100 only.
- • Your brand featured on Behaf's launch story on Instagram.
Ready to stop losing orders in DMs?
Behaf handles the chats, the payments, and the shipping. You focus on the brand.