The agent is online

Ask the AI that sells on WhatsApp.

Pricing, COD, shipping, setup. Straight answers in seconds, no sales call, no form.

Free to startNo monthly fee to sellYou pay only on shipped orders

Animated example: a buyer asks if an olive linen shirt is available in medium, the agent confirms, shows the product, takes a UPI payment, confirms the order and books the courier, all inside WhatsApp.

Questions sellers ask first

Tap one. The agent answers right below.

Or ask your own.

Type it the way you would text a friend. Hindi and Tamil work too.

What Behaf costs, to the rupee.

Move the sliders. This is the whole fee, with GST.

₹0
your total fee in a month, GST included
Fee on one order (5% + ₹5)
GST on that fee (18%)
You keep from each order*
Monthly fee to sell₹0
*Before your product and shipping costs. Charged only on orders that ship. Optional RTO tools are separate: ₹999 + GST a month, free for the month after your first sale, and never charged in a month under 100 shipped orders.

The first 100 brands get every optional tool free, for life.

12 brands are in. Phone-call verification, when it launches, is paid for everyone.

Claim a founding place