How much does it cost to sell on WhatsApp with Behaf?
Behaf is free to start with no monthly subscription. Sellers pay a flat 5% + ₹5 + 18% GST commission only on orders that successfully ship — there's no charge for browsing, chatting, or unsold inventory. On a ₹1,000 order, the seller keeps ₹935.
Most platforms ask you to pay before you've made a single rupee. A subscription. A setup fee. A "premium plan" to unlock the features that actually matter. We built Behaf the other way around.
You don't pay us anything to join. You don't pay us anything to list your products. You only pay us when you make a sale. If you don't sell, you don't owe us anything. That's not a promotional offer — that's the model.
Here's exactly what that looks like.
Free onboarding, no strings attached
Signing up costs nothing. There's no setup fee, no "activation" charge, no minimum commitment. If you're a D2C founder testing whether WhatsApp selling works for your brand, there's no financial risk in trying it.
A free storefront, live inside WhatsApp
Once you upload your products, your brand gets its own branded storefront — not a plain product catalog, but a real shopping experience your customers can browse, right inside WhatsApp. No separate app to download, no website link to click away to. It lives where your customers already are, and it's free.
We don't just list your products — we sell them
This is the part that makes Behaf different from a WhatsApp catalog tool. We don't hand you a storefront and wish you luck.
Behaf responds to your customer DMs — answering questions, recommending products, and actively guiding the conversation toward a sale, the way a good salesperson would on your shop floor. Not a canned chatbot reading off a script. A real selling conversation, every time, for every customer, at every hour.
Payments and shipping — handled
Once a customer decides to buy, we take it from there:
- Payment is collected securely, no manual UPI links or screenshots
- Shipping is coordinated end-to-end through our logistics integration
- The order is tracked and the customer is kept updated automatically
You don't have to manage a payment gateway. You don't have to chase a courier. You don't have to answer "where's my order" fifty times a week.
The one thing you do need to set up
There's exactly one setup step on your side: connect a Shiprocket account and keep your wallet recharged for shipping costs. That's it — a one-time link, then a top-up whenever your balance runs low. You never need to log into Shiprocket for anything beyond that. Everything else — labeling, pickup, tracking, updates — happens automatically through Behaf.
Why "pay only when you sell" matters
Founders who've sold on marketplaces know the other model well: pay commissions regardless of whether the marketplace actually drove your sale, absorb rising ad costs just to stay visible, and lose the customer relationship in the process.
Behaf flips the incentive. We only make money when you do. That means our only real job is making sure every product you upload actually sells — because if it doesn't, neither do we.
How it works, start to finish
- Sign up — free, takes a few minutes
- Upload your products — photos, price, variants
- Connect Shiprocket and recharge your wallet — one-time setup
- We take it from there — your storefront goes live, every customer DM gets a real, sales-driven response, payments are collected, and shipping is handled — all before you even see the order
You focus on the brand. We focus on turning every conversation into a sale.