GoKwik is a checkout and RTO optimization suite for D2C brands. It plugs into your Shopify or Magento store, improves checkout conversion, and reduces returns-to-origin. It's built for large brands that already do ₹50L+ per month online.
Behaf is a different animal entirely. Behaf is for brands that don't have a Shopify store, brands selling on WhatsApp today, or brands who want to start selling without building a website at all.
Quick comparison
| Feature | GoKwik | Behaf |
|---|---|---|
| Website required? | Yes, plugs into Shopify/Magento | No, store lives inside WhatsApp |
| Best-suited brand size | ₹50L+ monthly revenue | ₹0 → ₹50L monthly revenue |
| AI sales agent | ❌ (checkout tool, not sales tool) | ✅ (AI sells 24/7 on WhatsApp) |
| Pricing | Custom (enterprise) | ₹0/month, 5% + ₹5 per order |
| Setup time | 2-4 weeks | 5 minutes |
| Storefront | Your existing website | Inside WhatsApp |
| Payments | Integrates with existing PG | Built-in PayU |
| Shipping | Integrates with existing 3PL | Built-in Shiprocket |
| Best for | Large D2C brands optimizing an existing funnel | New and growing D2C brands building a new one |
Who should choose GoKwik?
Established D2C brands with an existing Shopify site doing significant revenue, looking to squeeze more from their checkout and reduce RTO losses.
Who should choose Behaf?
Founders who haven't built the Shopify site yet, or who realize their customers are already on WhatsApp and want to meet them there instead of forcing website visits.
The one-line difference
GoKwik optimizes your existing checkout. Behaf replaces it with an AI sales engine on WhatsApp.