Sabse pehle: WhatsApp Business, API aur Store, teen alag cheezein
Log ek hi cheez samajhte hain, par yeh teen alag products hain aur teen alag use case hain.
| Kya hai | Kis ke liye | Cost |
|---|---|---|
| WhatsApp Business app | Solo founder, manual replies | Free |
| WhatsApp Business API (WABA) | Team, automation, bulk campaigns, integrations | Meta per-message pricing + platform fee (source: developers.facebook.com/documentation/business-messaging/whatsapp/pricing, read 25 Oct 2026) |
| WhatsApp Storefront (jaise Behaf) | D2C brand jo full store WhatsApp mein chalana chahta hai | Behaf pe ₹0 setup, 5% + ₹5 + GST per shipped order (Founding 100 rate) |
WhatsApp Business app kaise banaye: 5 step
- App download karo. Play Store ya App Store se "WhatsApp Business" search karke install karo. Free hai.
- Number verify karo. Business ka mobile number daalo. OTP aayega, verify karo. Yaad rakho: ek number ek WhatsApp app pe hi chalega. Agar personal WhatsApp same number pe hai, toh naya SIM lo ya personal chat backup karke shift kar do.
- Business profile fill karo. Business name, category (Retail, Fashion, Food, etc.), address, business timings, short description, website link. Logo upload karo.
- Catalog banao. App mein "Catalog" option pe jaao. Products add karo: photo, price, description, product link. Yeh customer WhatsApp mein hi dekh sakta hai. Yaad rakho: payment, COD confirm aur shipping aap khud sambhaloge.
- Quick Replies aur Labels set karo. Frequently used replies save karo (jaise "Shipping charges ₹80 hai" ya "Delivery 3-5 din"). Labels lagao customers ke liye (Naya, Paid, Shipped, etc.).
Profile ready hone ke baad Instagram bio ya website par apna chat link daalo. Link banane ke liye hamara free WhatsApp link generator use karo, aur print ya packaging ke liye free WhatsApp QR code generator.
WhatsApp Business API kya hai aur kab lena chahiye
WhatsApp Business API (WABA) ek developer-level API hai jo Meta deta hai. Iske through:
- Team ek saath ek number pe reply kar sakti hai
- Automation aur chatbots ban sakte hain
- Bulk campaigns bhej sakte ho (template messages)
Ise Meta ke Cloud API ya kisi Business Solution Provider (BSP) ke through liya jaata hai. Setup steps kuch aisa hai:
- Facebook Business Manager account banao
- Business verification karo (naye portfolio ki messaging limit 250 hoti hai; verification se yeh 2,000 tak badh sakti hai, source: developers.facebook.com/docs/whatsapp/messaging-limits, read 25 Oct 2026)
- WhatsApp Cloud API access lo
- Number verify karo
- Platform pe connect karo, template messages approve karwao
- Platform ki monthly fee (unki pricing page dekhein), plus Meta ka per-message pricing
Alternative: Behaf pe sell karo bina API jhanjhat ke
Behaf ek WhatsApp storefront hai jo Indian D2C brands ke liye bana hai. Aapko Meta verification nahi karni, WABA setup nahi karna, developer nahi hire karna.
- Apna store banao. Documents bhejo. Behaf verify karta hai.
- Products upload karo: photo, price, size, variant, stock. Shopify ya CSV file se import bhi ho jaata hai.
- Aapko ek WhatsApp link milta hai. Woh Instagram bio, ads, story mein daalo.
- Customer click karta hai. Behaf ka storefront uske WhatsApp mein khulta hai. AI sales agent reply karta hai, upsell karta hai, PayU link bhejta hai, payment lete hi Shiprocket pickup book kar deta hai.
- Aap sirf box pack karte ho.
Cost: ₹0 setup, ₹0 monthly, 5% + ₹5 per shipped order + 18% GST. Yeh Founding 100 rate hai, pehle 100 brands ke liye lifetime lock. Uske baad naye brands 10% + ₹5 + GST denge. Jab tak order ship nahi hota, kuch nahi lagta.
Kaun sa choose karna chahiye?
| Aap kya karte ho | Sahi option |
|---|---|
| Dost aur family ko cheezein bech rahe ho, 5-10 order/month | WhatsApp Business app (free) |
| Instagram pe brand hai, 20-500 orders/month, Meta ads chalate ho | Behaf (10 minute mein store, no fixed cost) |
| 1000+ orders/month, apni team hai, Shopify pe integration chahiye | WABA + BSP ya API platform |
| Enterprise, 10,000+ orders/month, multiple numbers, compliance | WABA + enterprise BSP |
Aksar puche jaane wale sawaal
https://wa.me/ ke baad aapka poora number, country code ke saath. India ke liye 91 aur phir 10 digit, jaise wa.me/91XXXXXXXXXX. Plus (+), shuru ka zero, space ya dash mat daalo. Customer ke liye message pehle se likhna ho, to number ke baad ?text= aur message jodo (space ki jagah %20). Ya hamara free WhatsApp link generator use karo. (Source: WhatsApp Help Center, “How to use click to chat”, read 24 Oct 2026.)Behaf pe sell karna shuru karo.
WhatsApp ke andar storefront. ₹0 setup. Sirf tab paisa jab order ship ho.
Apna store banayein →