Interakt is a WhatsApp and Instagram automation tool from Jio Haptik Technologies. Its pricing page lists a shared team inbox, bulk WhatsApp campaigns, chatbot flows and Shopify automations such as order updates and abandoned checkout reminders.
If you are comparing it with other tools, four questions matter most for a D2C brand: where the buyer pays, who answers the buyer, what you pay in a slow month, and who handles COD and shipping.
In this guide we compare five Interakt alternatives in India, with prices and features read from each company's own pages on 26 Oct 2026, India view where offered, before GST. Behaf is our product, so it is listed first. Read its section with that in mind, and check each pricing page before you decide.
Four Things to Compare Before You Switch
Here is how Interakt and Behaf answer each one.
Where does the buyer pay?
Interakt lists payment links from the inbox on every plan, and native WhatsApp Pay and a WhatsApp Checkout Bot on Growth and above (interakt.shop/pricing, read 26 Oct 2026). On Behaf, the store goes live inside WhatsApp and the buyer pays in the chat (UPI and cards through PayU), or the COD order is confirmed with the buyer on WhatsApp.
Who answers the buyer?
Interakt sells WhatsApp AI agents as a ₹3,000 add-on for its Growth and Advanced plans (interakt.shop/pricing, read 26 Oct 2026). On Behaf, Aria, our AI salesperson, is part of the product: she recommends the right size, shade or product, handles "last price?" inside the discount rule you set, and suggests what goes with it, in English, Hindi, Hinglish, Tamil and other Indian languages.
What do you pay in a slow month?
Interakt's WhatsApp plans are a plan fee: ₹3,499 a quarter or ₹11,999 a year on Starter, or ₹2,799 a month on Growth, before taxes, with per-message charges on top (interakt.shop/pricing, read 26 Oct 2026). Behaf has no monthly fee: 5% + ₹5 per shipped order + GST, so a month with no shipped orders costs nothing.
Who handles COD and shipping?
Interakt lists a CoD to Prepaid flow on Growth and above (interakt.shop/pricing, read 26 Oct 2026); for logistics apps, see its integrations page. On Behaf, COD is confirmed with the buyer on WhatsApp before dispatch, unconfirmed COD auto-cancels before pickup, and Shiprocket pickup is booked automatically, with tracking in the chat.
Interakt and Behaf, Side by Side
The two are built for different jobs. Interakt describes its product as WhatsApp and Instagram automation tools. Behaf is AI sales for D2C brands: Aria sells to your buyers inside WhatsApp.
| Dimension | Interakt (from its pricing page) | Behaf |
|---|---|---|
| What it is | Shared team inbox, campaigns, chatbot flows and Shopify automations for WhatsApp and Instagram. | A store inside WhatsApp with Aria, an AI salesperson who sells to your buyers. |
| Catalog & Browsing | "Create WhatsApp Catalog" on Growth and above. | Your store goes live inside WhatsApp on Behaf's verified number. Products come in by bulk CSV import, Shopify product import or Instagram. |
| Checkout Experience | Payment links on every plan; native WhatsApp Pay and a WhatsApp Checkout Bot on Growth and above. | Payment in the chat (UPI and cards through PayU). |
| Sales Intelligence | WhatsApp AI agents, a ₹3,000 add-on on Growth and Advanced. | Aria is included: recommends the right product, handles "last price?" inside your discount rule and upsells, in English, Hindi, Hinglish, Tamil and other Indian languages. |
| COD | CoD to Prepaid flow on Growth and above. | COD confirmed with the buyer on WhatsApp before dispatch; unconfirmed COD auto-cancels before pickup. |
| Logistics Dispatch | See Interakt's integrations page. | Shiprocket pickup booked automatically, with tracking in the chat. |
| Pricing Structure | Plan fee (Starter with WhatsApp from ₹3,499 a quarter; interakt.shop, read 26 Oct 2026) whatever your sales volume. | No monthly fee. 5% + ₹5 per shipped order + GST (Pay only when you sell). |
The Top 5 Interakt Alternatives in India (Detailed Profiles)
Each profile below uses the company's own pricing and product pages, read on 26 Oct 2026. Behaf is our product.
1. Behaf: AI Sales for D2C Brands
Built for D2C sellingBehaf is AI sales for D2C brands. You upload your products and your store goes live inside WhatsApp on Behaf's verified number, with no WhatsApp Business API application and no developer work. Aria, our AI salesperson, sells to your buyers inside WhatsApp: she recommends the right size, shade or product in English, Hindi, Hinglish, Tamil and other Indian languages, handles "last price?" inside the discount rule you set, suggests what goes with it, and takes payment in the chat (UPI and cards through PayU) or confirms COD with the buyer before dispatch. Shiprocket pickup is booked automatically, with tracking in the chat.
Pricing: No monthly fee. 5% + ₹5 per shipped order + GST (Founding 100 rate, locked for life for the first 100 brands; 10% + ₹5 + GST for sellers who join after the first 100). ₹0 setup and no fee for leaving. WhatsApp (Meta), AI and payment gateway charges are included in the per-order fee. You pay shipping from your own wallet, at the rate shown. Paid out 7 days after each prepaid order.
Key Strengths
- Your store goes live inside WhatsApp, so you do not need a website.
- Payment in the chat (UPI and cards through PayU).
- Aria recommends, upsells and closes the sale, and answers day or night.
- COD confirmed with the buyer on WhatsApp before dispatch; unconfirmed COD auto-cancels before pickup.
- Shiprocket pickup booked automatically, with tracking in the chat.
- You pay only when an order ships.
Limitations
- Not intended for generic enterprise IT helpdesks or non-commerce B2B ticketing.
- Transactions must be commerce-driven (products, physical merchandise).
- The Founding 100 rate is for the first 100 brands only.
Ideal for: Brands whose buyers find them on Instagram, ads or WhatsApp and who want the sale closed inside WhatsApp, without a monthly fee.
2. Interakt: WhatsApp and Instagram Automation
Team inbox and campaignsInterakt is run by Jio Haptik Technologies Limited, per its site footer. Its pricing page lists a shared team inbox, bulk WhatsApp campaigns, chatbot flows and Shopify automations such as order update notifications and abandoned checkout reminders. Growth and Advanced add WhatsApp catalogs, a WhatsApp Checkout Bot, native WhatsApp Pay and a CoD to Prepaid flow, and WhatsApp AI agents can be added to those plans for ₹3,000.
Pricing: Starter at ₹999/mo is Instagram-only. Starter with WhatsApp is ₹3,499 a quarter or ₹11,999 a year. Growth is ₹2,799/mo and Advanced is ₹3,799/mo. Enterprise on request. WhatsApp AI agents are a ₹3,000 add-on on Growth and Advanced. Per-message charges apply on top.
Prices read from interakt.shop/pricing on 26 Oct 2026, India view, before taxes.
Key Strengths
- INR pricing.
- Native Shopify and WooCommerce integrations, and Razorpay and PayU for payments.
- Shared team inbox for WhatsApp, and for Instagram too from Growth.
- Shopify order updates and abandoned checkout reminders.
Limitations
- The plan fee recurs whether or not you sell.
- Catalogs, the Checkout Bot and WhatsApp Pay start on Growth, not Starter.
- WhatsApp AI agents are a paid add-on, on Growth and above.
Ideal for: Brands that want a team inbox, campaigns and Shopify automations on their own WhatsApp number.
3. WATI: Team Inbox, Campaigns and AI Agents
Team inboxWATI is run by Clare.ai Limited, per its site footer. Its pricing page lists a team inbox, broadcasts, automation triggers, Shopify campaigns and AI agents (1 on Growth, 2 on Pro). Integrations listed on its site include Salesforce, HubSpot, Zapier, Zoho CRM, Shopify and WooCommerce. Its India plans are priced in rupees, from ₹2,999 a month on monthly billing (wati.io, read 26 Oct 2026), with template message charges on top.
Pricing: Growth at ₹2,999/mo (3 users), Pro at ₹6,499/mo and Business at ₹18,499/mo (5 users each), billed monthly. Extra users are ₹1,299/mo on Pro and ₹2,199/mo on Business. Template message charges are extra.
Prices read from wati.io/pricing on 26 Oct 2026, India view, before GST.
Key Strengths
- Team inbox, with assignment rules that grow by plan.
- AI agents and an AI copilot included from the Growth plan.
- Integrations listed include Salesforce, HubSpot, Zapier and Zoho CRM.
Limitations
- A fixed monthly fee is owed whether or not you sell.
- Growth includes 3 users, with no additional users.
Ideal for: Teams who want a shared inbox, broadcasts and CRM integrations on their own WhatsApp number.
4. AiSensy: WhatsApp Marketing and Broadcasts
BroadcastsAiSensy describes itself as WhatsApp marketing software for broadcasts, automation, Click to WhatsApp ads, chatbots, catalogues, multi-agent live chat and collecting payments within WhatsApp. Its site lists WhatsApp Payments through Razorpay and PayU, and a Shopify integration for abandoned cart and order status messages.
Pricing: Free plan available. Paid plan prices are on AiSensy's pricing page. Add-ons on monthly billing: the chatbot builder is ₹2,500/mo and the AI Agent Builder is ₹1,350/mo with 1,000 AI messages. Messages are paid from a prepaid wallet (marketing messages ₹1.09 each for Indian numbers). Read from aisensy.com/pricing on 26 Oct 2026. Full AiSensy cost breakdown.
Key Strengths
- INR pricing and a free plan.
- Unlimited users, under a fair-use policy.
- Import unlimited contacts; you pay for the messages you send.
Limitations
- The chatbot builder and AI Agent Builder are paid add-ons.
- The AI Agent Builder includes 1,000 AI messages a month.
- Messages are prepaid from a wallet.
Ideal for: Teams sending offers, reminders and updates to an opt-in list.
5. DoubleTick: WhatsApp Team Inbox on Mobile and Web
Mobile and webDoubleTick's pricing page lists a team inbox, bulk broadcasts, catalogue sharing and access on mobile and web on every plan. Pro + AI adds up to 10 AI agents, an automated ordering bot, roles and permissions, and third-party integrations including Shopify.
Pricing: Starter at ₹3,000/mo and Pro + AI at ₹7,700/mo, billed yearly, + GST. Conversation charges are extra and vary by country.
Prices read from doubletick.io/pricing on 26 Oct 2026, India view, before GST.
Key Strengths
- Team inbox you can use on mobile and web.
- Up to 10 AI agents on Pro + AI.
- Catalogue sharing on every plan, and an automated ordering bot on Pro + AI.
Limitations
- The prices shown are billed yearly, whether or not you sell.
- AI agents are not on the Starter plan.
Ideal for: Teams who sell over WhatsApp from their phones as well as the desktop.
6. Zoko: WhatsApp for Shopify Stores
Shopify SpecialistZoko installs through the Shopify App Store. Its pricing page lists flows for abandoned cart recovery, review collection, COD double confirmation and COD to prepaid, and Sello, an AI agent that collects payment ($24.99/mo plus 3% of order value).
Pricing: Starter $49.99/mo, Plus $79.99/mo, Elite $139.99/mo and Max $499.99/mo, charged in USD. Starter adds a markup on every conversation; Plus and Elite add one after a free allowance; Max has no markup. WhatsApp fees are paid to Meta separately.
Prices read from zoko.io/pricing on 26 Oct 2026.
Key Strengths
- Installs from the Shopify App Store.
- Abandoned cart, review and COD confirmation flows included.
- Sello, an AI agent that collects payment, as a paid option.
Limitations
- Priced in USD.
- Premium flows cost $5.99/mo each.
- A per-conversation markup on Starter, and above a free allowance on Plus and Elite.
Ideal for: Shopify stores that want cart recovery, reviews and COD flows on WhatsApp.
Master Comparison Table: Interakt vs. The 5 Top Alternatives
Here is how the platforms compare, using what each company lists on its own site. "See their site" means we could not confirm it from their pages today.
| Platform | Core Model | Pricing | Store or Catalog in WhatsApp | Payment in Chat | AI Agent | COD Flow | Shipping |
|---|---|---|---|---|---|---|---|
| Behaf | AI sales for D2C brands | No monthly fee. 5% + ₹5/order + GST | ✅ Store inside WhatsApp | ✅ UPI and cards through PayU | ✅ Aria, included (English, Hindi, Hinglish, Tamil and other Indian languages) | ✅ Confirmed on WhatsApp before dispatch | ✅ Shiprocket |
| Interakt | WhatsApp and Instagram automation | From ₹3,499/quarter + messages | Catalogs on Growth and above | Payment links; WhatsApp Pay on Growth and above | Add-on, ₹3,000 (Growth and above) | CoD to Prepaid flow (Growth and above) | See their site |
| WATI | Team inbox and campaigns | ₹2,999–₹18,499/mo + messages | Catalog listed | See their site | AI agents included from Growth | See their site | See their site |
| AiSensy | WhatsApp marketing | Free plan; paid plans + add-ons + messages | WhatsApp catalog listed | WhatsApp Payments (Razorpay, PayU) listed | AI Agent Builder add-on, ₹1,350/mo | See their site | See their site |
| DoubleTick | Team inbox, mobile and web | ₹3,000–₹7,700/mo, billed yearly | Catalogue sharing | See their site | Up to 10 AI agents (Pro + AI) | See their site | See their site |
| Zoko | WhatsApp for Shopify | From $49.99/mo (USD) + conversation markup on some plans | See their site | Sello AI agent collects payment | Sello, $24.99/mo + 3% of order value | COD double confirmation flow | See their site |
Prices and features read on 26 Oct 2026 from interakt.shop, wati.io, aisensy.com, doubletick.io and zoko.io, India view where offered, before GST.
Cost: A Monthly Plan vs. Paying per Shipped Order
Take a monthly scenario for an Indian D2C lifestyle brand selling ₹5,00,000 a month across about 350 orders (average order value: ~₹1,430):
Scenario Breakdown: ₹5,00,000/Month GMV (350 Shipped Orders)
- Interakt (Growth Plan): ₹2,799/month plan fee + per-message charges. The plan fee is the same whether you ship 50 orders or 350.
- WATI (Pro Plan): ₹6,499/month plan fee (5 users) + ₹1,299/month for each extra user + template message charges.
- Zoko (Plus Plan): $79.99/month, plus $0.00199 per conversation after the first 5,000, with WhatsApp fees paid to Meta separately.
- Behaf (Founding 100 Tier): ₹0 monthly fee. On 350 shipped orders, the fee is 5% + ₹5 per shipped order + GST. In a month with no shipped orders, the fee is ₹0.
Prices read from interakt.shop, wati.io and zoko.io on 26 Oct 2026, India view where offered, before GST.
How to Set Up Your Store on Behaf
You do not need developers or a WhatsApp Business API application. Here is how brands set up on Behaf:
Upload Your Product Catalog
Create your store and pass store verification. Then upload your products by bulk CSV import or Shopify product import, and your store goes live inside WhatsApp on Behaf's verified number.
Connect Payments & Logistics
Add your bank account for payouts, paid out 7 days after each prepaid order. Buyers pay in the chat (UPI and cards through PayU). Shiprocket pickup is booked automatically, with tracking in the chat. You pay shipping from your own wallet, at the rate shown.
Set Up Aria, Your AI Salesperson
Set the discount Aria may offer after a buyer's price objection (0 to 50%, one per buyer, with a minimum order you choose). Aria uses your product details to recommend the right product, handle objections and suggest what goes with it, in English, Hindi, Hinglish, Tamil and other Indian languages.
Your Store Inside WhatsApp
Send buyers from your Instagram bio, Click-to-WhatsApp ads or influencer collaborations to your Behaf store. Buyers browse, ask questions, pay in the chat or confirm COD, and get order updates without leaving WhatsApp.
The Verdict: Which Interakt Alternative Fits Your Business?
It depends on what you need WhatsApp to do:
- If you want a shared team inbox, broadcasts and CRM integrations on your own number, look at WATI.
- If your main job is broadcasts to an opt-in list, look at AiSensy, which has a free plan and INR pricing.
- If your team sells from their phones, look at DoubleTick.
- If you run a Shopify store and want cart, review and COD flows, look at Zoko.
- If you want an AI salesperson that sells inside WhatsApp, takes payment or confirms COD, books the Shiprocket pickup and charges only per shipped order, Behaf is built for that.
Frequently Asked Questions
It depends on what you need WhatsApp to do. If you want an AI salesperson that closes the sale inside WhatsApp, Behaf is built for that: Aria answers buyers day or night, takes payment in the chat (UPI and cards through PayU) or confirms COD with the buyer on WhatsApp before dispatch, and Shiprocket pickup is booked automatically. If you want a team inbox and campaigns on your own WhatsApp number, WATI, AiSensy and DoubleTick are the closer alternatives.
Interakt's WhatsApp plans are a fixed fee whether or not you make any sales: Starter with WhatsApp is ₹3,499 a quarter or ₹11,999 a year, and Growth is ₹2,799 a month, before taxes. WhatsApp AI agents are a ₹3,000 add-on on Growth and Advanced, and per-message charges come on top (interakt.shop, read 26 Oct 2026). Behaf has no monthly fee: you pay 5% + ₹5 per shipped order + GST, only when orders ship.
Yes. Behaf runs on its own verified WhatsApp number, so it does not touch the number you use on Interakt. You can keep Interakt for support and campaigns and send buyers from Instagram, Click-to-WhatsApp ads and bio links to your Behaf store.
You can set up your store on Behaf without developer work. Upload your products by bulk CSV import or Shopify product import, add your bank account for payouts (payments run through PayU), and Shiprocket pickup is booked automatically for each order.
Interakt's pricing page lists a CoD to Prepaid flow on its Growth and Advanced plans (interakt.shop, read 26 Oct 2026). On Behaf, every COD order is confirmed with the buyer on WhatsApp before dispatch, and unconfirmed COD auto-cancels before pickup.
Try Behaf: Pay Only When You Sell
No monthly fee. Create your store, and Aria sells to your buyers inside WhatsApp. You pay only when an order ships.
Related Strategic Guides
- Behaf vs Interakt: Dedicated Feature & Pricing Breakdown
- Behaf vs WATI: Dedicated Comparison for Indian Brands
- Best Shopify Alternatives in India 2026: Free Setup, No Monthly Fees
- Top 5 Dukaan Alternatives in India (2026 Comparison)
- WhatsApp Commerce in India: Complete Guide for D2C Brands
- Gallabox Alternatives in India for 2026