Sell your products on WhatsApp
- No website needed
Get a store on WhatsApp in minutes. Customers chat, see products, and pay you directly. No website, no marketplace, no hassle.
4 Simple Steps
Start your WhatsApp store and start selling in minutes.
Sign up
Create your free account in less than a minute.
Upload
Add your products, images and prices.
Share
Share your store link on WhatsApp.
Sell
Orders, payments and shipping handled for you.
Still managing orders
in DMs?
Every order takes time. Behaf manages orders easily for you.
Marketplaces get your customers.
Website builders take your weekends.
A chat store keeps both.
Your customers. Your data. Your brand.
Everything you need to sell on WhatsApp—without building a website or doing things by hand.
| Feature | Instagram DMs | Website Builders | Marketplaces | Behaf |
|---|---|---|---|---|
| Customer's phone number | Scattered in DMs | Depends on tool | You never see it | Yours from day one |
| Order history & repeat pattern | Lost in chats | Platform-dependent | Hidden from you | In your dashboard |
| Re-engage a customer next month | Manual, painful | Only if they signed up | Blocked — you don't have their contact | Direct WhatsApp, email, or SMS |
| Storefront branding | None | Your website | Marketplace chrome | Your brand's catalog & checkout |
| Price control | Manual | You set it | Algorithm-controlled | You set it |
| Suspension risk | Meta can restrict | You own the site | One email, gone forever | You own the relationship |
| Monthly cost | Free | ₹1,999 – ₹7,999 | "Free" — then 20–35% cut | Free (5% only on orders that ship) |
Only pay when you make a sale.
Simple, transparent pricing with zero monthly subscriptions.
Payments, shipping, and customer communication are managed by Behaf—so you can focus on growing your brand.
Pricing
Flat 5% + ₹5 + 18% GST commission when you make a sale.
- No setup fees.
- No monthly subscriptions.
We are hand-picking 100 Indian brands to open Behaf with us.
If you get in, you get things nobody else will ever get:
- • 5% commission for life. After the 100, it's 10%.
- • A physical enamel pin. Mailed to your door. Only 100 exist.
- • Direct WhatsApp access to Jerry and the founding team.
- • The Founders' Circle — a private group of the first 100 only.
- • Your brand featured on Behaf's launch story on Instagram.
Frequently Asked Questions
Yes. We provide dedicated brand support, fast response times, and ongoing assistance with setup and onboarding.
No. Behaf creates a complete shopping experience inside WhatsApp.
Behaf is built for every D2C brand in India — pet care, beauty, home décor, handcrafts, kids, anything physical. The four categories on our homepage have dedicated guides, but any brand selling physical products can go live in 10 minutes.
WhatsApp's catalog shows products — but you still verify payments manually, book shipping yourself, and chase customers for tracking updates. Behaf automates all three, so a sale doesn't turn into an afternoon of admin.
Fair question. The honest answer:
The WhatsApp number is shared — that's how we run AI, payments, and shipping automatically for every brand at once. When a buyer chats, they'll see "Behaf" in the chat header. We won't pretend otherwise.
But your storefront is yours. Your catalog, prices, brand voice, packaging, and product experience are all yours. And most importantly — the customer's phone number, order history, and purchase pattern land in YOUR dashboard on day one. Not hidden behind our login. Not held hostage.
You own the customer. We do the hard work behind the scenes.
Later, when your brand is ready, you'll be able to upgrade to your own WhatsApp number — Behaf's AI will still run it, but the chat header will show your brand's name. Our tools work quietly in the background.
Your customers are your customers. You get full access to contact details, order history, and purchase patterns in your dashboard — Behaf gives you the tools to sell, but you keep all your customers.
Customers shop through a branded experience powered by Behaf.
Yes. We're onboarding our first 100 brands right now. If you join, you'll get direct access to our co-founder Jerish Jacob and the founding team to help you succeed.
Hi, I'm Jerish Jacob. I've built businesses in India for 12 years.
I got tired of watching small brands lose their customers to marketplaces, and their weekends to DM chaos.
So we built Behaf — the chat store I wish I'd had.
Explore Resources
Learn how Behaf can transform your WhatsApp commerce experience.
Ready to stop losing orders in DMs?
Behaf handles the chats, the payments, and the shipping. You focus on the brand.